This statistic displays the types of goods purchased online in Great Britain in 2020, by gender. Of women, 62 percent purchased clothing. This is greater than the share of men who purchased clothing products, which reached 49 percent.
Goods and services ranked by share of men and women who purchased online in Great Britain in 2020
Characteristic
Men
Women
Clothes (including sports clothing), shoes and accessories
49%
62%
Deliveries from restaurants, fast-food chains or catering services
32%
32%
Printed books, magazines or newspapers
28%
30%
Furniture, home accessories or gardening products
29%
28%
Computers, tablets, mobile phones or accessories
27%
21%
Children's toys or childcare items
19%
24%
Cosmetics, beauty or wellness products
15%
29%
Cleaning products or personal hygiene products
16%
20%
Consumer electronics, for example TVs, stereos, cameras or household appliances
23%
13%
Sports goods (excluding sports clothing)
22%
12%
Food or beverages from stores, or from meal-kit providers
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
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Office for National Statistics (UK). (August 7, 2020). Goods and services ranked by share of men and women who purchased online in Great Britain in 2020 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/275976/types-of-goods-purchased-online-in-great-britain-by-gender/
Office for National Statistics (UK). "Goods and services ranked by share of men and women who purchased online in Great Britain in 2020." Chart. August 7, 2020. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/275976/types-of-goods-purchased-online-in-great-britain-by-gender/
Office for National Statistics (UK). (2020). Goods and services ranked by share of men and women who purchased online in Great Britain in 2020. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/275976/types-of-goods-purchased-online-in-great-britain-by-gender/
Office for National Statistics (UK). "Goods and Services Ranked by Share of Men and Women Who Purchased Online in Great Britain in 2020." Statista, Statista Inc., 7 Aug 2020, https://www.statista.com/statistics/275976/types-of-goods-purchased-online-in-great-britain-by-gender/
Office for National Statistics (UK), Goods and services ranked by share of men and women who purchased online in Great Britain in 2020 Statista, https://www.statista.com/statistics/275976/types-of-goods-purchased-online-in-great-britain-by-gender/ (last visited December 20, 2024)
Goods and services ranked by share of men and women who purchased online in Great Britain in 2020 [Graph], Office for National Statistics (UK), August 7, 2020. [Online]. Available: https://www.statista.com/statistics/275976/types-of-goods-purchased-online-in-great-britain-by-gender/
